5 Uses For Stands

What to Consider When Choosing Retractable Banner Stands

Nowadays, every enterprise understands the merits in setting up retractable banner stands at exhibitions and trade fairs as effective advertising and marketing platforms. These banner stands boast well documented strengths, such as easy setup, portability, and attention grabbing power. However, specific retractable banner stand designs usually match just specific promotional goals. So you have to choose a design that matches your business goals, and here are ways to do that:

Versatility of Application

Identify construction that’s fully adoptable to your desired use, be it outside or inside. If these banners are for outside exhibition, you need to assess if they come with all the attributes needed to survive environmental harshness, for example a hard-wearing scrim vinyl for protection of graphics from vanishing on exposure to the sun, as well as strength to stay upright despite the effects of the wildest of winds.

The Size Factor

Select a retractable banner stand size depending on how you planning on utilizing it. Normally, banner size ranges from a width of 10″ to 60″ and height of 7″ to 90″. Be sure to base banner size on how big the display booth is. As a general precaution, select a banner size that’s effective in commanding attention without obstruction prospective customers. If you’re using other marketing tools at your exhibition, make sure you don’t compromise their impact by deploying super large banners.

How Many Times are You Using the Same Retractable Banner Stand?

Will there be the need to edit the message and graphics on your banner? That may not be an issue you’ve worried about before, but the kind of retractable banner stand you buy is affected by the number of times you’ll deploy it for different promotions. In case you’ll be deploying the banner for a single purpose for as long as it’s useful, for instance showcasing your business logo or advertising a key product, you need a banner style featuring a fixed graphic cassette. On the contrary, if your marketing-oriented banner is meant for several products, and you regularly change your promotions, you’re better off with an interchangeable graphic cassette because it lets you change the exhibition content when need be.

Choose Appropriate Banner Quality

Different banners come in a wide spectrum of construction materials, amounting to quality variations. Consider buying budget banners if they’re for less frequent application throughout the year. Despite their possible lower quality, they won’t disappoint if you deploy them in less harsh external conditions. Banners of superior-quality are durable on frequent use, and they’ll also survive outdoor environmental hazards.

Choose the best retractable banner stands as they offer great marketing value, and they’re extremely versatile, portable, and easy to install.

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